Pardot for Nonprofits: 5 Simple Ways to Increase Donor Engagement, Generate Prospects, & Build Powerful CTAs

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Pardot is marketing automation software from Salesforce that enables communicators to design dynamic marketing collateral, create custom multi-step email campaigns, and build triggers without code. Often categorized as a B2B marketing tool, Pardot is also a powerful donor acquisition and engagement tool perfect for small to mid-sized nonprofit communications teams, membership organizations, and higher education institutions. In this article, we’ll explore a few of our favorite tips and tricks for nonprofits seeking to take their Pardot usage to the next level.

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